Story of Couture Hippique
Couture Hippique started in 1998 by Jose Kouwenhoven on the Bergselaan in Rotterdam.

Fashion with a passion for horses. Haute Couture, fashion, accessories and later also sports wear.
In 2009, the clothing regulations for the equestrian competition changed. Jose was the first to launch a collection especially for the competitions. Couture Hippique gave a fashion show on horseback for the first time at Outdoor Gelderland, how colored jackets, hats and boots looked in the competition ring.
Couture Hippique broke through internationally and the brand was sold to stores in Japan, Scandinavia, USA, Canada, New Zealand, Belgium and Germany.
They also organized a model competition: “Who will be the face of Couture Hippique?”. The jury included: Tamara Elbaz, known from Modemeisjes and later The Real Housewives of Amsterdam and Tamara and Maria Therapy Trip.
Fabienne de Vries, known from TMF
Thijs Willekes, well-known make-up artist at the RTL 4 programme Looking Good.
Photographer Otto van den Toorn, known from the programme “model in 1 day”.


Couture Hippique was also seen on SBS 6 in the broadcast “word ik rijk” with Henk Jan Smits.

Biography Jose Kouwenhoven:
In 1996 Kouwenhoven made her debut as a dressage rider. She won a silver medal with the Dutch team at the European Championships. In 1997 Kouwenhoven won gold at the Dutch Championships and represented the Netherlands at the European Championships. Here she won 2 silver medals, individually and with the Dutch team.
She was nominated as sports talent of Rotterdam, then as sportswoman of Rotterdam. A few years later she was allowed to go to the World Championships for young horses for the Netherlands.
Couture
Each creation is designed in collaboration with José and carries the signature of an age-old equestrian tradition a source of elegance and symbolism.
This subtle reference to the equestrian world forms the heart of our couture: modern, noble, and infused with historical grandeur.
The Couture Collection by Couture Hippique reflects the essence of haute couture: exceptional craftsmanship, understated opulence, and an aesthetic that is both timeless and enchanting.
Our collection includes a range of masterfully crafted silhouettes: from stately red-carpet gowns to luxurious evening dresses and refined business suits. Every design is fully custom-made, carefully shaped around the body so that the creation fits like a second skin.
Light, elegant, and effortlessly comfortable.
Our fabrics are selected with the utmost care: rich silks, wool- and cashmere blends with subtle stretch for a fluid, sculptural fit; delicate taffetas with a natural, festive sheen; and high-quality couture materials that can be refined entirely according to your personal vision.
If desired, designs can be embellished with hand-set crystals, adding an elegant, glamorous sparkle.
For corporate commissions, we offer the possibility to integrate logos, names, or signature company colors in an elegant way, ensuring that your couture piece not only embodies style but also reflects your professional identity.
Do you dream of an exclusive couture creation in which craftsmanship, sophistication, and personality come together?
Contact us and create a unique, tailor-made design together with José.
Dress from €299,-
Blazer from €299,-
Tops from €65,-
Pants from €65,-
Plastrons from €35,-
Made to measure + €100,-
Crystals + €100,-
Sportswear
Elegance, Comfort, and Perfect Movement.
The sportswear collection by Couture Hippique combines style, comfort, and optimal freedom of movement. Elastic, breathable, technical fabrics fit like a second skin, offering an elegant silhouette that gives confidence and ease. Subtle crystals add a refined sparkle, while colors, fabrics, and tailoring can be fully customized to your preferences.
For teams or clubs, logos and team colors can be stylishly integrated, ensuring that every outfit is both luxurious and representative.
Discover the collection in our webshop or contact us for your unique, tailor-made sportswear.
There is a choice of hundreds of different colours and quality fabrics.
The crystals are also available in dozens of colours and effects.
Discover the collection below and contact us for inspiration.
Riding jacket from €299,-
Tops from €65,-
Pants from €65,-
Plastrons from €35,-
Custom-made + €100,-
Crystals + €100,-
Sustainability

Couture Hippique works hard to extend the lifespan of its clothing. The love for nature is always central. When choosing fabrics, advertising material and packaging, careful selection is made. Choices are made with an eye for environmentally friendly fabrics and production processes.
The clothing is repaired or possibly adjusted to a different size during its entire life cycle, if necessary.

Contact
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Couture Hippique
Heemraadssingel 36
3021 DB Rotterdam
The Netherlands
+31 625061271
- Shop open 24/7
- Showroom open by appointment

K.v.K. 24288163 in Rotterdam
Bank details: NL77INGB0676739504